It could be a good strategy if not for the fact that the humble store is not cheap, the 20% discount barely made it competitive with other online game stores. They should have fixed the amount to something like 14 usd so that long time subscribers would stay to keep their discounted price.Īnd, to prevent skipping a month, they now reset the 20% discount on the humble store to 10% every time a month has been skipped and only increase it back to 20% after 12 consecutive unskipped months. Now, they're returning to a similar model as the Monthly, but long time subscribers end up paying more than new subscribers (due to currency exchange fees). They switched from Monthly to Choice but quickly had issues because they had to provide a lot more games (reducing the quality of each individual games), the price for new subscribers (20 usd) was too high and existing users who were grandfathered could easily skip a month (I'm pretty sure they still made money on those who forgot to skip a month). Ever since they've been bought out by IGN, humble's strategy has been baffling.
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